One of the core activities of ProFound is market analysis. Over the years, we have built up specific expertise in the field of "green" products: agricultural and horticultural products, natural ingredients for food, pharmaceuticals and cosmetics, organic and fair-traded products, Non-Timber Forest Products and biodiversity products.More limited research is also conducted in more technical or industrial related sectors.

Next to market research, ProFound is familiar with economic analyses and feasibility studies as well as with product development and quality control aspects. We also provide assistance in setting up Market Information Systems, Value Chain Analysis and designing marketing strategies.

Since ProFound provides services on both sides of international production chains (through projects in developing countries and international market research), its core competency lays in linking up to market opportunities while helping to solve bottlenecks. The insights and expertise gained in the programmes in developing countries provide a rich base for market analysis, and at the other hand ProFound has steadily worked at getting more in touch with buyers in Europe to assist developing country producers. Next to market research, ProFound is familiair with economic analyses and feasibility studies as well as with product development and quality control aspects. We also provide assistance in setting up Market Information Systems, Value Chain Analysis and designing marketing strategies. Our Market Analysis services are provided to various organisations in The Netherlands (CBI - Ministry of Foreign Affairs, Oxfam Novib, BothENDS, Cordaid, Hivos), internationally (UNCTAD, ITC, SIPPO, DFID, Embassies), and Governmental and Non-Government Organisations in a number of developing countries. For examples of our Market Analysis services please refer to our portfolio.